When building your brand through web design it is important that when you start you completely understand what it is your brand is about. This sounds like a silly thing to say because it is your brand, so you must know, but the problem is you may have or may have had many ideas as to what you want your brand to be. It is easy to implement all of these ideas into your website design making it confusing and overall sending a mixed message of what you and your brand are about.
Branding is extremely important in making what it is you are offering memorable and relatable which are two key factors in customer retention. Here are 5 tips to build a successful brand through your website design.
1. First impressions are key
A bad first impression pretty much directly relates to a bad user experience and therefore would end up in customers not wanting to go back to your website. It is easy enough to tell a bad website design from the get go; one that has not really been thought out and does not make sure sense in relation to your brand. You want something that soon as a customer opens the site they are intrigued and want to explore it more.
2. What is your colour scheme?
This is something that is important not just for the website but for the brand as whole. The colour scheme of the website needs to match that of the branding in your shop, on your uniforms (if any) etc. You need to take into consideration the fact that different colours play into different emotions. So ask yourself the question what emotions do I want people to feel when they see my brand and logo?
3. Don’t be afraid to show what your about
Don’t be afraid to put a bit of you into your website, this can only help. The same way writing your brand story can help make your brand relatable putting a bit of your own persona into the web design can go hand in hand with your brand story and make it more intriguing.
4. Less is more!
It is understandable that you may want your website to give as much information as possible about your brand to prove how good it is, but less is definitely more. You have to try not to overcomplicate the message you are trying to portray and make it more simple and light to look at.
5. First impressions
Remember for many people your website is the first time they will be coming into contact with your brand. You need to make sure that the messages you have on there are interesting, that your first page is enough to make the potential customers want to explore and you also need to make sure that there is nothing too complicated on the pages. A good brand design with a good backing story and website to match will go such a long way.