We’re often banging on about the power of print and how, combined with personalisation, it makes for very powerful marketing. This is backed up by various surveys from large direct mail producers and delivery companies quoting response rates, conversion rates and so on. These measurable statistics are great for the large companies that are able to obtain such figures, but what about the rest of us? We know that direct mail works for businesses of all sizes, but wouldn’t it be great to be able to see exactly how well it works for each piece of marketing material that you send?
You might already use services such as Campaign Monitor or MailChimp for sending email campaigns and measuring their response, HootSuite for scheduling and measuring your social media posts, Google Adwords to place and measure effective adverts and there’s plenty of others too. What all of these services have in common is the ability to measure how people respond to you emails, adverts or posts so that you can refine what you tweet, share or email to make it even more effective. It’s one of the main reasons digital marketing is so attractive.
We want to bring such valuable measurables to print marketing and make them accessible and affordable to everyone, regardless of the size of your business. So we’re working on something we’ve called Baronitor to let you create, send and measure high quality, effective personalises direct mail all in one place.
We’ll be using our experience and love of design and print to ensure every single item produced by Baronitor is of the highest quality. You know those fancy mailings you get from big companies that really grab your attention with your name incorporated into the design? With Baronitor you’ll be able to send those too…
Interested? Look out for further updates in the coming months, but in the meantime, sign up at baronitor.com to be the first to hear about the launch and exactly how it’s going to work. We’re very excited about this, we hope you will be too.
See you in the future of print…..