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Influencer Outreach & Management Marketing Social Media

RIPT Performance

  • Date: September 1, 2018

  • Skills: Social Media Strategy & Management, Influencer Outreach & Management, Content Marketing, Search Engine Optimisation

  • Client: RIPT Performance

  • Project link: https://riptperformance.com

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Key Project Stats

240.62% increase in post engagement rate in 30 days (Facebook)

320% fan growth in target demographic (Facebook)

104% increase in website visitors

70.91% increase in average site visit duration

30% increase in average order value

We’ve been amazed by how dedicated LeftMedia are - they have gone beyond our expectations and are delivering impressive results.

— Jonny Pollock

Director European Sales at RIPT

01. Intro

RIPT Performance are a fitness wear design and manufacturing business selling their collections online using Shopify to sell directly to consumers.

We started working with RIPT in September 2018 after a meeting to discuss the challenges the brand was facing online. We were instantly impressed with the quality of the product and the materials RIPT use when manufacturing the performance wear they sell online using the Shopify platform.

RIPT engaged us to work on their social media accounts, influencer management and website content.

02. The Problem

Salford based RIPT came to us looking to increase awareness of the brand, boost sales and stand out in what has become a saturated gym wear and fitness market.

With an explosion of apparel companies and brands entering the fitness marketplace it was proving difficult to stand out and make sales. The biggest challenges facing RIPT included creating a consistent feel across their social channels, driving traffic to the online store and engaging visitors to buy.

Saturated market

The fitness market is booming but with that comes increasing competition and a saturated market. The brand needed to create a strategy that helped them stand out.

Slow sales

A lack of a consistent approach to marketing meant sales were slower than the brand would have liked.

Lack of time and resource internally

With big plans for RIPT, the brand didn't have the time or resource to allocate to marketing in house. They needed a team with creative ideas and strategic thinking to grow followers, engagement and sales.

03. The Result

Despite only working with RIPT for a month so far (at the time of writing) they have been impressed with the results.

By creating a social strategy around engagement rather than selling we have managed to secure new influencer relationships, grow social account followers and engagement and increase average order values by 30%.

Regular blog content has increased website visitors by 104% and engagement rates for posts on Facebook alone have increased by over 240%.

We got on really well with LeftMedia when they came in to see us, they instantly understood the brand and our goals. Within weeks they have grown our social accounts, engaged multiple influencers and increased our average order values.

— Jonny Pollock

Director European Sales at RIPT

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