New Wave Financial Services


Financial Services Branding & Brand Strategy

“We’re a modern, fun business selling financial products to businesses -LeftMedia have created a brand that represents us perfectly”

David Hamblett, Managing Director, New Wave

New Wave came to us needing a rebrand after a change in business name. Having been established for a number of years prior to the rebrand, it was important that we didn’t alienate existing clients but attracted new business with a fresh, bold brand that communicated that financial services don’t have to be boring.

Services Delivered

  • Branding
  • Print Design
  • Logo Design
  • Print

The Problem

New Wave wanted to communicate with a younger market – offering financial products to other businesses and mortgages to consumers the brand needed to speak to both B2B and B2C markets. The vibrant colours follow a colour trend set by financial and fintech brands in recent years.

  1. A Very Competitive Industry

    Competition in the finance sector is high and with the rise of fintech startups the sector is only becoming more crowded. A move away from a boring brand identity helped reposition New Wave.

  2. A Need To Communicate Through New Channels

    Previously relying on outbound sales calls, New Wave needed to work on its digital marketing and online presence. By creating an identity that worked offline as well as across social media, web and mobile we ensured they could communicate effectively. 

  3. Products That Send You To Sleep

    New Wave wanted to make mortgage and business finance talk sexy. Interest rates are enough to send you to sleep, so by creating a softer, more friendly identity we helped them do this.

The Results

The wave we created within the New Wave text has been carried across all company collateral including business cards, letterhead and compliment slips.

The bold colours work just as well as solid colours as they do as gradients, giving the brand flexibility when using the logo and identity across different channels. In print, for example, the use of block colours works particularly well.

When working with New Wave we also helped put together a branding strategy by defining key audiences, clarifying the purpose of the business and the tone in which it should communicate with these audiences.


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A clear brand identity standing out in a crowded sector

Effective brand strategy

A brand that works well both online and offline

new wave branding testimonial

Could not have asked for more, each time I wanted to look at alternative options Mitchel would be more than happy to look into it, cannot fault it and really pleased with the end result. Would recommend!!

Dave Hamblett Managing Director New Wave