Payal approached us to improve the results they were getting from their website. We were able to produce a fresh new site that was much easier to navigate and get in touch.
Payal Events is a luxury event management, production and catering company with over 25 years experience, numerous TV appearances and some of the most experienced Wedding Planners in the country. They have won the coveted title of the UK’s Number One Asian Wedding Planner 2017 – 2018. Despite all this experience and success, they found that very little business was coming from their website, and there were other issues too:
Although full of beautiful imagery of the stunning events that Payal create, their old website didn’t have a clear customer journey and they had very few relevant enquiries from it.
Attracting the right audience to the Payal website had been a challenge as it simply wasn’t ranking high enough in relevant searches.
Marketing activity was limited and lacked consistency across advertising, printed material and the website, creating a c confused message for potential customers.
In a short time we were able to produce a brand new WordPress based website that has a clear message and calls to action. This greatly increases the number of enquiries driven by the site. Once the site was completed we were able to start an SEO strategy to increase Payal’s visibility in Google and other search engines, including the writing of regular and relevant content to be shared on their blog and social media channels. The various marketing materials that LeftMedia designed, including advertisements on busses and a downloadable menu, ensured a consistent image in all places that it appeared.