By investigating your competitors, market and customers we're able to come up with brand strategies that add to the bottom line.
Rebranding is a specialist skill. Deciding if a rebrand is right for your business is a big decision and one we can help you with.
Separate to Brand Strategy - Brand Identity is all about designing you an identity that communicates with your many audiences.
When most people thing about branding, they think design – but a huge part of the branding process is brand strategy.
By researching, understanding and then creating a brand strategy we identity where your brand should sit within your market to exploit competitor weaknesses and opportunities for your brand to gain market share.
We do this with:
- Market research & positioning
- Industry trends & insights
- Brand strategy
- Brand workshops
Deciding to rebrand is a big decision and one that shouldn’t be taken likely. The internet is littered with examples of rebrands gone wrong. That said – rebranding can be essential and important if you’ve:
- Added new services to your portfolio
- Acquired another business
- Not updated your brand for years
Having a strong brand identity gives you a competitive edge. By creating a recognisable, unique and professional image your business is likely to be ahead of your competitors.
- Visual identity (Logo / Colours / Typography)
- Tone of voice & messaging
- Brand guidelines
- Marketing materials