Brochure Design

If you’re scratching your head wondering if you still need brochure design in today’s online dominated world, the answer is yes. Not only yes, but here’s why!

Trust Building

It would be fair to say that many consumers are sceptical. When we make purchases, we want to trust the vendor we are buying from. Purchasing isn’t only a thing that we do, it’s an experience that we have. Online presences help build these relationships, but there are other marketing tools that can build strong foundations.
When you open a brochure that has been well designed, you are met with information that is clear and concise, you have access to facts and figures that you’re interested in. That makes it easier to justify the purchase.

For a customer, an effective brochure will communicate that a business is:

  • Here to stay
  • Reputable and serious about their operations
  • Interested in their client’s best interests

Trust Building

Technophobes

There are still a number of people in this country and around the world that aren’t digitally native. More often than not these people are older and aren’t always used to looking at online brochures. Many would prefer a handheld copy of a brochure or catalogue.

Advertisers often forget about this audience, but with a well-designed brochure you can reach an audience that is largely untapped. Additionally, people hang on to paper products, so if your brochure is well written and has a great design, your audience will hang on to it. Your company doesn’t just exist online, so why wouldn’t you find another way to contact potential customers?

Technophobes

Professionalism

A great brochure design gives your business credibility and it puts your brand right in your customer’s hands. A well-designed brochure as an accompaniment to a clever sales pitch is a great way to inject interest in your products or services. A brochure can also be shared amongst key decision makers long after you have left the boardroom.

Professionalism

Targeted Marketing

There are many things an effective brochure will accomplish. The brand identity of your company will leap off the page if it’s done well. It tells people why you’re different from the competition and can communicate your mission statement, products and services, values, as well as testimonials and a call to action.

Targeted advertising is effective and a quality brochure design is an excellent way to ensure your advertising budget isn’t going to waste in an attempt to attract the wrong customer. It doesn’t take much research to determine your target demographic and design a brochure to suit. Think about it as a way to tell a story and speak to your demographic.

Targeted Marketing

Cost Effective

The purpose of every business is to make money. There are overheads to deal with, salaries to pay and money to be made. Obviously, campaigns on the radio and television tend to run into their thousands.

If you’re looking for an affordable and effective traditional advertising method, let us help you with your brochure designs.

Cost Effective

If you’re scratching your head wondering if you still need brochure design in today’s online dominated world, the answer is yes. Not only yes, but here’s why!

Some of our favourite Graphic Design projects