Collateral Design

What is collateral design? It’s printed material that is used to provide information about the business and give your business an image. This is essentially anything that features the company’s logo that can establish a visual brand. In this process, there are two imperatives: consistency and cohesiveness.

One of the most effective and powerful marketing tools is a business card. This is because they’re the most inexpensive method of advertising and they offer a long lasting, physical impression after you’ve met someone in person.

A rack card is much like a business card and they’re found sitting in little racks in areas with high levels of footfall. Think about some of the places that you see these – at hotel desks, at the counter when you pay the bill at a restaurant. The reason these are effective is because they are physical and they are inexpensive, just like a business card.

Brochures are also an example of collateral design. You can use this booklet to communicate who you are, what you do, and grab your prospects attention. This provides potential customers and clients with a thorough overview about your services or products.

Packaging design is another form of collateral design. This is something that is placed on shelves and can jump out at passers-by. It’s functional, and attractive.

While business and rack cards are on the small end, at the other end you have large format print. This includes posters, and even billboards. Designs like this assist you in reaching a much wider range of potential customers. When placing these large format designs, you should aim for high traffic areas to ensure your reach is wide.

When it comes to catalogues and sell sheets, these provide an outlook into your service line and product.

A catalogue provides an in-depth insight into your products. It showcases everything that you have to offer, whether it is a product or a service. Direct mail is a print campaign that is multi-phased, targeting a specific group of customers.

Sell sheets provide talking points and a brief overview of your services and products, so that the potential client can come to you to find out more.

You can put any combination of collateral design elements to use and done effectively your brand will be professional and memorable. You can use collateral design to create a lasting impression on your current customers and potential customers or clients.

In many cases your collateral will arrive at a prospective location before you can. This means it has to communicate your brand and your story the same as if you were standing in front of the target yourself. Your collateral, whether it be a brochure, presentation, fact sheet, or catalogue, needs to effective communicate why your services or products stand out.

We can translate your brand across your corporate collateral, through compelling copy and clever design. For any collateral design, we can guide you through the entire process. We handle the process from start to finish to ensure the level of work you receive is outstanding.

What is collateral design? It’s printed material that is used to provide information about the business and give your business an image. This is essentially anything that features the company’s logo that can establish a visual brand. In this process, there are two imperatives: consistency and cohesiveness.

One of the most effective and powerful marketing tools is a business card. This is because they’re the most inexpensive method of advertising and they offer a long lasting, physical impression after you’ve met someone in person.

A rack card is much like a business card and they’re found sitting in little racks in areas with high levels of footfall. Think about some of the places that you see these – at hotel desks, at the counter when you pay the bill at a restaurant. The reason these are effective is because they are physical and they are inexpensive, just like a business card.

Brochures are also an example of collateral design. You can use this booklet to communicate who you are, what you do, and grab your prospects attention. This provides potential customers and clients with a thorough overview about your services or products.

Packaging design is another form of collateral design. This is something that is placed on shelves and can jump out at passers-by. It’s functional, and attractive.

While business and rack cards are on the small end, at the other end you have large format print. This includes posters, and even billboards. Designs like this assist you in reaching a much wider range of potential customers. When placing these large format designs, you should aim for high traffic areas to ensure your reach is wide.

When it comes to catalogues and sell sheets, these provide an outlook into your service line and product.

A catalogue provides an in-depth insight into your products. It showcases everything that you have to offer, whether it is a product or a service. Direct mail is a print campaign that is multi-phased, targeting a specific group of customers.

Sell sheets provide talking points and a brief overview of your services and products, so that the potential client can come to you to find out more.

You can put any combination of collateral design elements to use and done effectively your brand will be professional and memorable. You can use collateral design to create a lasting impression on your current customers and potential customers or clients.

In many cases your collateral will arrive at a prospective location before you can. This means it has to communicate your brand and your story the same as if you were standing in front of the target yourself. Your collateral, whether it be a brochure, presentation, fact sheet, or catalogue, needs to effective communicate why your services or products stand out.

We can translate your brand across your corporate collateral, through compelling copy and clever design. For any collateral design, we can guide you through the entire process. We handle the process from start to finish to ensure the level of work you receive is outstanding.

Some of our favourite Branding projects