Content Creation

LeftMedia are content creation marketing specialists based in Manchester. What type of content should you be creating? The type of content that you produce will depend on the needs of your audience and at different stages of the buying journey they are at. LeftMedia are content creation and marketing experts that will assist you in creating buyer personas for your audience. This will identify what challenges they face. Your online content should be aimed at helping them solve these problems.

You should consider what type of content your readers will be most likely to consume and this content should be created in relation to the stage of their journey. This is known as content mapping.

The goal of content mapping is to target the content based on:

  • How close the lead is to making a purchase?
  • The characteristics of the lead who is consuming it (which is where those buyer personas will come in).

When it comes to the format of your content there are a variety of options.

The Awareness Stage

  • Blog posts – Blog posts are the ideal way to increase organic traffic because you can pair them with strong search engine optimisation and a keyword strategy.
  • Infographics – Infographics are shareable, which means that your chances of being found on social media increase as people share and re-share your content.
  • Short Videos – Short videos are another excellent example of shareable content. It’s a great way for new audiences to discover you, especially when you host the videos on a platform such as YouTube.

The Consideration Stage

  • Webinars – Webinars provide detailed content and are interactive, thus effective during the consideration stage. They’re far more comprehensive than a short video, or a blog post.
  • eBooks – eBooks are an excellent way to generate leads, because they are details and comprehensive. People are more likely to offer up their contact information if they are receiving an eBook in exchange for it.  
  • Research reports – This is another type of content that has a high value for lead generation.

The Decisions Stage

  • Case studies – Your website should feature a variety of detailed case studies. This is an effective type of content to help people make decisions on purchasing and it allows you to influence their decision positively.
  • Testimonials – If case studies aren’t suited to your business industry, then short testimonials are a great alternative. For clothing brands, the testimonial should include photos of how customers styled a particular item of clothing, which could be pulled from a branded hashtag campaign.

The Results Stage

How long will it take to start seeing the results of your content creation efforts? You can measure your return on investment using analytics, but the speed with which you see results will depend on the effectiveness and scale of your strategy.

However, if you work with LeftMedia and we take the time to build buyer personas then you can see strong results within just a few months. For long-term, maintainable success the focus should initially be creating a digital strategy to build your organic reach, using SEO, social media and content creation.

LeftMedia are content creation marketing specialists based in Manchester. What type of content should you be creating? The type of content that you produce will depend on the needs of your audience and at different stages of the buying journey they are at. LeftMedia are content creation and marketing experts that will assist you in creating buyer personas for your audience. This will identify what challenges they face. Your online content should be aimed at helping them solve these problems.

You should consider what type of content your readers will be most likely to consume and this content should be created in relation to the stage of their journey. This is known as content mapping.

The goal of content mapping is to target the content based on:

  • How close the lead is to making a purchase?
  • The characteristics of the lead who is consuming it (which is where those buyer personas will come in).

When it comes to the format of your content there are a variety of options.

The Awareness Stage

  • Blog posts – Blog posts are the ideal way to increase organic traffic because you can pair them with strong search engine optimisation and a keyword strategy.
  • Infographics – Infographics are shareable, which means that your chances of being found on social media increase as people share and re-share your content.
  • Short Videos – Short videos are another excellent example of shareable content. It’s a great way for new audiences to discover you, especially when you host the videos on a platform such as YouTube.

The Consideration Stage

  • Webinars – Webinars provide detailed content and are interactive, thus effective during the consideration stage. They’re far more comprehensive than a short video, or a blog post.
  • eBooks – eBooks are an excellent way to generate leads, because they are details and comprehensive. People are more likely to offer up their contact information if they are receiving an eBook in exchange for it.  
  • Research reports – This is another type of content that has a high value for lead generation.

The Decisions Stage

  • Case studies – Your website should feature a variety of detailed case studies. This is an effective type of content to help people make decisions on purchasing and it allows you to influence their decision positively.
  • Testimonials – If case studies aren’t suited to your business industry, then short testimonials are a great alternative. For clothing brands, the testimonial should include photos of how customers styled a particular item of clothing, which could be pulled from a branded hashtag campaign.

The Results Stage

How long will it take to start seeing the results of your content creation efforts? You can measure your return on investment using analytics, but the speed with which you see results will depend on the effectiveness and scale of your strategy.

However, if you work with LeftMedia and we take the time to build buyer personas then you can see strong results within just a few months. For long-term, maintainable success the focus should initially be creating a digital strategy to build your organic reach, using SEO, social media and content creation.

Some of our favourite Digital projects