Digital Marketing For The B2B Sector

Digital marketing is simply an umbrella term for your online marketing efforts. Businesses can take advantage of social media, websites, google searches and email to connect with potential customers. Compared to a decade ago, people spend double the time online they used to. We might say it a lot, but it’s true – shopping behaviours have changed.  

The entire purpose of marketing is connection. Your efforts are to connect with your audience at the right time and in the right place. If you want to get it right, you’ve got to find them where they hang out and that’s on the internet.

Before we dive too deep, we’ll give you a rundown of the most common tactics and assets in digital marketing.

First up, the assets: your website, the content on your website (such as blog posts), white papers, eBooks, interactive tools, earning online coverage, infographics, social media channels, online brochures or look books and branding assets (like fonts and logos).

Now, for the tactics! Digital marketing tactics include content marketing, SEO, social media marketing, PPC, inbound marketing, native advertising, affiliate marketing, marketing automation, online PR and email marketing.

Digital marketing allows you to see accurate results in real time. If you’ve placed an advert in a newspaper, then you know how difficult it is to gauge the true result of the ad. There’s no way to determine whether the ad itself was responsible for any additional sales.

With digital marketing, however, you can measure your return on investment of every aspect of the digital marketing efforts.

Website Traffic

Thanks to analytics, you can see how many people have visited your webpage, how many pages they visited during their stay, the type of device that they used, where they came from and more.

This will allow you to prioritise the types of marketing channels where you should focus your efforts. For instance, if just 10% of your website traffic is coming from organic searches, then you need to invest more time and effort on SEO.

Digital marketing will help you identify patterns and trends in shopper behaviour, which allows you to make informed decisions.

Website Traffic

Content Performance & Lead Generation

If your business spent time creating a physical brochure that was posted through letterboxes, the brochure is a type of content. Now, the problem with this offline content is that you won’t know how many people sat down with your brochure and looked at it, or how many put it in the bin.

Now, if that brochure was on your website, you would be able to measure how many people viewed it, as well as allowing you to collect the details of those who download the brochure.

You’re not just getting an excellent measure of how many people are engaging with your marketing efforts, but you’re also generating leads.

Content Performance & Lead Generation

Attribution Modelling

An effective strategy will combine technology with the right tools so that you can trace your sales to the customer’s first touchpoint. This is known as attribution modelling, and it helps identify the trends in how people are researching and buying your products.

Attribution Modelling

Digital marketing is simply an umbrella term for your online marketing efforts. Businesses can take advantage of social media, websites, google searches and email to connect with potential customers. Compared to a decade ago, people spend double the time online they used to. We might say it a lot, but it’s true – shopping behaviours have changed.  

The entire purpose of marketing is connection. Your efforts are to connect with your audience at the right time and in the right place. If you want to get it right, you’ve got to find them where they hang out and that’s on the internet.

Before we dive too deep, we’ll give you a rundown of the most common tactics and assets in digital marketing.

First up, the assets: your website, the content on your website (such as blog posts), white papers, eBooks, interactive tools, earning online coverage, infographics, social media channels, online brochures or look books and branding assets (like fonts and logos).

Now, for the tactics! Digital marketing tactics include content marketing, SEO, social media marketing, PPC, inbound marketing, native advertising, affiliate marketing, marketing automation, online PR and email marketing.

Digital marketing allows you to see accurate results in real time. If you’ve placed an advert in a newspaper, then you know how difficult it is to gauge the true result of the ad. There’s no way to determine whether the ad itself was responsible for any additional sales.

With digital marketing, however, you can measure your return on investment of every aspect of the digital marketing efforts.

Some of our favourite Digital projects