Digital & Inbound Marketing Strategy

Will you need a big budget for your digital marketing strategy? It all depends on the elements that you’re looking to add to your inbound and digital strategy.

We’ll assume that you already have a website. The focus of an inbound marketing strategy will be on creating quality content for your audience and prospects to consume. This requires research and planning before picking up the pen to craft the content.

Now, when it comes to outbound marketing techniques, there is expense and specific skillset required, such as purchasing email lists and producing effective online ads. The total cost will come down to the visibility you want to achieve through your chosen form of advertising.

For instance, if you want to implement pay per click through Google AdWords then you will need to bid against other companies to appear at the top of the search results for various keywords that are associated with your industry or business. This can be reasonably affordable, depending on the keyword’s competitiveness. On the other hand, it can be incredibly expensive. This is why it’s important to focus on building your organic reach by looking at the on-page SEO of your website. Your organic reach should compliment your your paid strategy to ensure you have a rounded full digital strategy.

Inbound Marketing Strategy

As part of a digital strategy, inbound marketing should be considered a vital element. The benefits of inbound marketing are clear:

  • Cost effective lead generation
  • Warmer leads for your sales team
  • Automated “pre-selling” by providing value to prospects

The goal of an inbound marketing strategy? Provide real value to your audience. Building trust is vital to successful B2B sales processes, building an effective inbound strategy will achieve that.

People have become blind to sales messages with an overload of online advertising, email marketing and social campaigns.

Having the right inbound marketing strategy sets you apart from competition by being customer centric. By focusing on the needs of your customer and providing content that answers their questions and helps them you will be top of mind when the prospect is ready to find a solution to their problem.

An inbound strategy incorporates many unique elements including blog posts, videos and downloadable content such as eBooks and reports. The SEO benefits to producing content for your inbound strategy are an added bonus of investing in inbound. Combined with effective CRM and marketing automation software, the ROI and results achieved with inbound marketing are fantastic.

Are you ready to try a digital and inbound marketing strategy?

We’re a Manchester inbound marketing strategy agency producing effective digital strategies for businesses in the B2B space and we’re here to begin building your digital strategy today.

Mobile Marketing

Mobile marketing is another key component when it comes to digital marketing. Now that people access digital media from their mobile devices, it’s vital to optimise social media images, digital ads, web pages and any other digital assets for all mobile devices. If you have a mobile app that allows users to shop your products or engage with your brand, then the app also falls under digital marketing.

Users that engage with your business online via a mobile device should have the same positive experience as they would if they were browsing on their desktop. This means that it is vital to implement a responsive website design and a mobile friendly site to make mobile device users enjoy a user-friendly browsing experience.

This may mean reducing the length of the forms you use for generating leads, as this can create a simple experience for people who are downloading content on the move. When it comes to your social media images, it’s vital that you bear mobile users in mind. When you create, these images consider that the dimensions of a mobile device are smaller, and this can result in text being cut off.

There are a variety of ways to optimise your digital marketing strategy and assets for mobile devices. When you implement any strategy, you should always consider how that experience will translate for mobile devices. By keeping this at the front of your mind, you will be creating an experience that will both work for your audience and achieve your goals.

Will you need a big budget for your digital marketing strategy? It all depends on the elements that you’re looking to add to your inbound and digital strategy.

We’ll assume that you already have a website. The focus of an inbound marketing strategy will be on creating quality content for your audience and prospects to consume. This requires research and planning before picking up the pen to craft the content.

Now, when it comes to outbound marketing techniques, there is expense and specific skillset required, such as purchasing email lists and producing effective online ads. The total cost will come down to the visibility you want to achieve through your chosen form of advertising.

For instance, if you want to implement pay per click through Google AdWords then you will need to bid against other companies to appear at the top of the search results for various keywords that are associated with your industry or business. This can be reasonably affordable, depending on the keyword’s competitiveness. On the other hand, it can be incredibly expensive. This is why it’s important to focus on building your organic reach by looking at the on-page SEO of your website. Your organic reach should compliment your your paid strategy to ensure you have a rounded full digital strategy.

Inbound Marketing Strategy

As part of a digital strategy, inbound marketing should be considered a vital element. The benefits of inbound marketing are clear:

  • Cost effective lead generation
  • Warmer leads for your sales team
  • Automated “pre-selling” by providing value to prospects

The goal of an inbound marketing strategy? Provide real value to your audience. Building trust is vital to successful B2B sales processes, building an effective inbound strategy will achieve that.

People have become blind to sales messages with an overload of online advertising, email marketing and social campaigns.

Having the right inbound marketing strategy sets you apart from competition by being customer centric. By focusing on the needs of your customer and providing content that answers their questions and helps them you will be top of mind when the prospect is ready to find a solution to their problem.

An inbound strategy incorporates many unique elements including blog posts, videos and downloadable content such as eBooks and reports. The SEO benefits to producing content for your inbound strategy are an added bonus of investing in inbound. Combined with effective CRM and marketing automation software, the ROI and results achieved with inbound marketing are fantastic.

Are you ready to try a digital and inbound marketing strategy?

We’re a Manchester inbound marketing strategy agency producing effective digital strategies for businesses in the B2B space and we’re here to begin building your digital strategy today.

Mobile Marketing

Mobile marketing is another key component when it comes to digital marketing. Now that people access digital media from their mobile devices, it’s vital to optimise social media images, digital ads, web pages and any other digital assets for all mobile devices. If you have a mobile app that allows users to shop your products or engage with your brand, then the app also falls under digital marketing.

Users that engage with your business online via a mobile device should have the same positive experience as they would if they were browsing on their desktop. This means that it is vital to implement a responsive website design and a mobile friendly site to make mobile device users enjoy a user-friendly browsing experience.

This may mean reducing the length of the forms you use for generating leads, as this can create a simple experience for people who are downloading content on the move. When it comes to your social media images, it’s vital that you bear mobile users in mind. When you create, these images consider that the dimensions of a mobile device are smaller, and this can result in text being cut off.

There are a variety of ways to optimise your digital marketing strategy and assets for mobile devices. When you implement any strategy, you should always consider how that experience will translate for mobile devices. By keeping this at the front of your mind, you will be creating an experience that will both work for your audience and achieve your goals.

Some of our favourite Digital projects