Packaging Design

It takes the average consumer around one second to scan a shelf. In that second, they will make their decision whether they should purchase a particular product, or not. That’s why packaging design is so important and it’s our job to ensure that the product the consumer picks up from the shelf is your product.

Packaging design focuses our attention on creating and designer packaging that will get noticed. We team unique shapes, colourful graphics and strong typography to create an eye-catching design.

It doesn’t matter how great your product is, if it isn’t in an attractive container then consumers may never know just how wonderful your product is. Which is why we work closely alongside you to ensure that your product will get noticed, thus purchased.

Just imagine the average supermarket and the number of products that rest on those shelves. There are tens of thousands of products vying for the attention of consumers and the industry is heavily reliant on manufacturers, distributors, consumers and of course graphic designers.

Packaging design is an industry within graphic design and requires the keen eye of professionals to get it right. We focus on the creation of strong brands and communicating those through branding and packaging design.

There are a variety of other aspects that we take into consideration when creating packaging design.

Clarity & Simplicity

Imagine yourself in a supermarket, or in any other type of retailer and consider two simple questions that you should ask of any brand. What is the product for, and what brand is behind it? That’s a key aspect of packaging design, as you don’t have long to communicate your message or grab the attention of your potential customers.

It’s important to be clear about your product and your brand.

Clarity & Simplicity

Honesty

Your packaging should be honest, rather than misleading which could leave customers disappointed in your product. This would have an impact on your sales, as well as the image of your brand.

We always represent your product honestly and in the best way.

Honesty

Authenticity

Memorability, originality and character are often at the heart of exceptional brands and so is excellent packaging design. It’s clear to understand why, as there are thousands of products on shelves everywhere competing for the attention of consumers. There’s only one way to ensure your brand stands out from the crowd and that is to be authentic.

You can be bold with your packaging design.

Authenticity

Shelf Impact

When designing packaging, we take into consideration that your product is rarely going to be seen on its own. Rather, it will be on a shelf, surrounded by other similar products. We take into consideration, with extensive research, the distance of viewing from shelves, how the products are arranged and that certain patterns will attract the attention of customers if they take a closer look.

Shelf Impact

Extensibility

It’s also important to consider the extension of your brand. You want to be able to release other lines and still maintain the integrity of your brand. So, if your initial product is grape juice and the design heavily relies on grapes, when you release beetroot juice the design may not be as effective.

Your packaging design should always keep the future in mind.

Extensibility

Practicality

It’s important to consider the product container’s shape, functionality and size, too, not just the wrap or label. The more practical your product is, the more likely it is to sell. It’s the most disregarded piece of packaging design, but practicality is vital.

Practicality

It takes the average consumer around one second to scan a shelf. In that second, they will make their decision whether they should purchase a particular product, or not. That’s why packaging design is so important and it’s our job to ensure that the product the consumer picks up from the shelf is your product.

Packaging design focuses our attention on creating and designer packaging that will get noticed. We team unique shapes, colourful graphics and strong typography to create an eye-catching design.

It doesn’t matter how great your product is, if it isn’t in an attractive container then consumers may never know just how wonderful your product is. Which is why we work closely alongside you to ensure that your product will get noticed, thus purchased.

Just imagine the average supermarket and the number of products that rest on those shelves. There are tens of thousands of products vying for the attention of consumers and the industry is heavily reliant on manufacturers, distributors, consumers and of course graphic designers.

Packaging design is an industry within graphic design and requires the keen eye of professionals to get it right. We focus on the creation of strong brands and communicating those through branding and packaging design.

There are a variety of other aspects that we take into consideration when creating packaging design.

Some of our favourite Graphic Design projects