Rebranding Agency

Companies that have been in the business for a while generally find themselves competing in a crowded industry and may struggle to make the impact they once did. You can only get so far before having to rethink your strategy. We provide extensive expertise in guiding companies through the process of rebranding. We can help you shed old baggage and re-establish or acquire your leadership in the market.

No matter how much you’ve grown to love your brand, there will come a time when it’s time to change it up. Whether it’s because you have developed an uncertain reputation, your market has grown uninterested, or it may be that new competition has forced you to adapt to a changing industry. When these challenges present themselves, you only have two practical options. You can choose to cling to your old brand standards that have been failing you, or you can choose to rebrand your company and invigorate your business with a new vision, a new image, and a chance to rebuild.

The correct choice, is of course, the latter. Rebranding can go wrong, though, which is why it’s important to enlist our help to ensure that your rebrand is successful and impactful. We understand that if your brand changes too dramatically it can alienate your passionate, core customer. If you don’t change it enough, though, your customers may not realise that you’re taking a new approach. Worse still, if you rebrand without any practical research the end result will be an incoherent brand that won’t mean anything to anyone.

These fears are common, and they’re realistic. The corporate world is littered with examples of failures to execute rebrands effectively. It’s also ripe with examples of those companies who have faced a challenge, risen above it, and launched seriously effective rebrands.

Just look at the following massive rebrands that were executed successfully and imagine what shape your rebrand may take.

Burberry

Remember when Burberry was basically something you saw chavs wearing? It had caught a bad reputation and it’s an excellent example of how a brand can make simple tweaks in marketing to totally change its brand. A new creative director took over in 2001 and introduced new products, like trench coats and swimwear. Products that weren’t previously affiliated with the brand. Celebrity endorsements helped to cement Burberry’s new image, and with the likes of Kate Moss and Emma Watson onside, the company has forged itself as a luxury brand.

Old Spice

Before 2010 it’s fair to say that Old Spice was a brand meant for the elderly generation. It was a stagnant brand, and it was seen as neither good nor bad. Then they undertook a massive rebrand. Athlete Isaiah Mustafa featured in clever ads that were funny, odd, and random. It introduced the product as youthful, fun, and sexy, and reached a brand-new demographic.

Going through a rebrand isn’t simple, and it won’t happen overnight. It requires a deep dive into your business, your target audience and why your brand isn’t working. However, if your current brand just isn’t doing the business for you, then it’s time to make a change.

Companies that have been in the business for a while generally find themselves competing in a crowded industry and may struggle to make the impact they once did. You can only get so far before having to rethink your strategy. We provide extensive expertise in guiding companies through the process of rebranding. We can help you shed old baggage and re-establish or acquire your leadership in the market.

No matter how much you’ve grown to love your brand, there will come a time when it’s time to change it up. Whether it’s because you have developed an uncertain reputation, your market has grown uninterested, or it may be that new competition has forced you to adapt to a changing industry. When these challenges present themselves, you only have two practical options. You can choose to cling to your old brand standards that have been failing you, or you can choose to rebrand your company and invigorate your business with a new vision, a new image, and a chance to rebuild.

The correct choice, is of course, the latter. Rebranding can go wrong, though, which is why it’s important to enlist our help to ensure that your rebrand is successful and impactful. We understand that if your brand changes too dramatically it can alienate your passionate, core customer. If you don’t change it enough, though, your customers may not realise that you’re taking a new approach. Worse still, if you rebrand without any practical research the end result will be an incoherent brand that won’t mean anything to anyone.

These fears are common, and they’re realistic. The corporate world is littered with examples of failures to execute rebrands effectively. It’s also ripe with examples of those companies who have faced a challenge, risen above it, and launched seriously effective rebrands.

Just look at the following massive rebrands that were executed successfully and imagine what shape your rebrand may take.

Burberry

Remember when Burberry was basically something you saw chavs wearing? It had caught a bad reputation and it’s an excellent example of how a brand can make simple tweaks in marketing to totally change its brand. A new creative director took over in 2001 and introduced new products, like trench coats and swimwear. Products that weren’t previously affiliated with the brand. Celebrity endorsements helped to cement Burberry’s new image, and with the likes of Kate Moss and Emma Watson onside, the company has forged itself as a luxury brand.

Old Spice

Before 2010 it’s fair to say that Old Spice was a brand meant for the elderly generation. It was a stagnant brand, and it was seen as neither good nor bad. Then they undertook a massive rebrand. Athlete Isaiah Mustafa featured in clever ads that were funny, odd, and random. It introduced the product as youthful, fun, and sexy, and reached a brand-new demographic.

Going through a rebrand isn’t simple, and it won’t happen overnight. It requires a deep dive into your business, your target audience and why your brand isn’t working. However, if your current brand just isn’t doing the business for you, then it’s time to make a change.

Some of our favourite Branding projects